Efficient. An MDA can acquire more shares than months/years of an Open Market Repurchase Plan. It is targeted, focused and formidable.
Timely. From start to finish, an MDA is a 20-day process. A typical buyback can take up to two years. This approach enables an issuer to be opportunistic with prevailing market conditions or dips in historical P/E ratios.
Targeted. An MDA will enable you to target inactive, disengaged and costly shareholders. With an odd-lot preference, you can reduce the costly small shareholders that reside on most company's books and records.
Equal Opportunity Participation. With the shareholder communications of an MDA, all shareholders (regardless of size or activity) can participate. As a voluntary offering, an MDA will enable you to re-qualify your shareholders. Those that want to sell in a commission-free basis (and with some price incentive), will do so. Those that are committed to your company and believe in the growth and future being conveyed by management, will remain as active, engaged shareholders.
Liquidity. Allow your shareholders the option to sell their shares without concern of volume or spreads. With an MDA, you can acquire your full-allotment of shares with no impact to 10b-18 restrictions or fears over mopping up present liquidity that exists in your stock.